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Playa Viva

Playa Viva Sustainable Boutique Hotel

Zihuatanejo, Mexico

Overview

In the five years Playa Viva has been in operation, they have managed to preserve and regenerate the local land as well as support the economies of the local community of Juluchuca. Playa Viva combines luxury vacationing while maintaining ‘a sense of place’ through guest integration with environmental activities and community integration. With 75% of their local produce coming from their own land, they are not only supporting the hotel but the local community as well.

Cassandra worked closely with managers Julia and Minerva as well as the owner David Leventhal in developing new activities, working with the sea turtle sanctuary, communications, social media, engaging guests in the local community and acting as a community concierge.

Results

As a result of Cassandras efforts in writing weekly blogs contributing to Playa Vivas website, Cassandra managed to increase visitors through social media outlets such as Facebook; now one of the top 5 sources of internet traffic to the Playa Viva website. Cassandra managed programs for ‘Pack for a Purpose’, an international organization focusing in collecting educational supplies from guests to then deliver to local schools. She increased guest relation activity and feedback both on premises and through Trip Advisor.

 

Click here to view Letter of Recommendation


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